MEDIA KIT & RATE CARD
Advertise With Toronto Popups — Reach Toronto's Pop-Up & Event Audience
Toronto Popups is the city's go-to platform for brand activations, pop-up shops, and experiential marketing events — connecting brands with the local audience most likely to show up, engage, and share.
1.1k+ Toronto locals already in. Free, always.
BY THE NUMBERS
An audience that pays attention.
Our subscribers and followers are actively looking for their next Toronto experience — and sharing what they find.
51%
Newsletter open rate
23%
Newsletter click-through rate
100k
Monthly Google impressions
1.1k+ Toronto locals already in. Free, always.
BY THE NUMBERS
Who reads Toronto Popups?
1.1k+ Toronto locals who signed up specifically to find brand activations, pop-ups, and free experiences - plus 14,000 social media followers and tens of thousands of monthly impressions across Google and AI.
📸
Content creators
Local influencers and UGC creators who attend events and share them with their own audiences - extending your reach beyond our platform.
🗓️
Experience seekers
Toronto residents who actively seek out pop-ups and brand activations every weekend. They're not stumbling on your event - they're looking for it.
📍
Hyper-local & niche
100% Toronto-focused. No lifestyle audience dilution - every subscriber is in or near the city and ready to attend.
1.1k+ Toronto locals already in. Free, always.
OUR PARTNERS
Brands that work with us.
From global brands to local BIAs, we've helped Toronto's most exciting activations reach the right audience.
PACKAGES & PRICING
Simple, transparent pricing.
Pick what works for your budget.
1.1k+ Toronto locals already in. Free, always.
Full Package
Maximum visibility across all three Toronto Popups channels. The complete package for brands that want to drive real attendance and social media exposure.
✅ Dedicated newsletter feature (top spot)
✅ TikTok & Instagram event round up (top spot)
✅ SEO event listing on site
✅ Featured promo on website homepage
Newsletter
Feature
Dedicated sponsored block in our newsletter, reaching over 1000 Toronto locals with a 51% open rate and 23% click-through rate. Subscribers include UGC and influencers looking specifically for brand activations and content creation opportunities.
✅ Dedicated newsletter section
✅ Clear CTA to drive attendance
✅ Your brand copy + imagery
✅ Sent to full subscriber list
Event
Listing
✅ Public event page listing
✅ SEO-optimised for Toronto searches
✅ Shareable direct link
✅ Listed until event date
TikTok + Instagram
Feature
A dedicated post across Instagram and TikTok, reaching our combined 14K+ followers.
✅ Instagram feed post + story
✅ TikTok feature post
✅ Event details + location tag
✅ Link in bio on post day
How to promote a pop-up event in Toronto
Getting people through the door of a pop-up or brand activation in Toronto comes down to one thing: reaching people who were already planning to go out. Broad social ads reach everyone; a local events platform reaches the crowd that spends its weekends hunting for new openings, tastings, markets, and one-night-only experiences.
That's the audience Toronto Popups was built around.
Our subscribers signed up specifically to discover pop-ups and activations across the city, which is why our newsletter is opened by more than half our list — over twice the industry average. When a brand features an event with us, it lands in front of people actively deciding what to do that week, appears in Google results for Toronto event searches, and gets shared by the local creators who follow us.
Whether you're a global brand running an experiential activation, an agency booking a client launch, or a local business hosting your first pop-up shop, the playbook is the same: get listed where Torontonians already look, give them a clear reason to come, and make the event easy to share. We handle all three.
Ready to fill your event? Email danielle@topopups.com or pick a package above.
FAQs
How much does it cost to advertise with Toronto Popups?
Packages start at $45 for an SEO event listing and go up to $250+ for the Full Package across newsletter, Instagram, TikTok, and our website. Custom campaigns are available.
Who is the Toronto Popups audience?
1.1K+ newsletter subscribers and 14K+ social followers, all Toronto and GTA locals who actively look for pop-ups, brand activations, and events to attend.
How far in advance should I book?
Ideally 2–3 weeks before your event so we can time the newsletter feature and social posts for maximum attendance. Shorter timelines are sometimes possible — just ask.
Do you provide performance results?
Yes. Every campaign includes a recap with opens, clicks, and social reach so you can see exactly what your placement delivered.
Can you cover our event in person?
On-site coverage and recap content can be added to any package. Email us with your event date and we'll confirm availability.