MEDIA KIT & RATE CARD
Advertise With Toronto Popups — Reach Toronto's Pop-Up & Event Audience
Toronto Popups is the city's go-to platform for brand activations, pop-up shops, and experiential marketing events — connecting brands with the local audience most likely to show up, engage, and share.
1.1k+ Toronto locals already in. Free, always.
BY THE NUMBERS
An audience that pays attention.
Our audience is actively looking for their next Toronto experience — and sharing what they find.
51%
Newsletter open rate
96%
Canadian audience
23%
Newsletter click-through rate
600k+
Monthly view count (avg)
110k
Monthly Google impressions
53%
GTA based audience
BY THE NUMBERS
Who reads Toronto Popups?
1.4k+ Toronto locals who signed up specifically to find brand activations, pop-ups, and free experiences - plus 16,000 social media followers and tens of thousands of monthly impressions across Google and AI.
📸
Content creators
Local influencers and UGC creators who attend events and share them with their own audiences - extending your reach beyond our platform.
🗓️
Experience seekers
Toronto residents who actively seek out pop-ups and brand activations every weekend. They're not stumbling on your event - they're looking for it.
📍
Hyper-local & niche
100% Toronto-focused. No lifestyle audience dilution - every subscriber is in or near the city and ready to attend.
1.1k+ Toronto locals already in. Free, always.
OUR PARTNERS
Brands that work with us.
From global brands to local BIAs, we've helped Toronto's most exciting activations reach the right audience.
Campaign Highlights
PREVIEW COVERAGE
HEYS LUGGAGE
Turning a Toronto Pop-Up Into a Viral Moment
A short-form TikTok created to drive awareness for Heys’ limited-time pop-up at CF Toronto Eaton Centre, highlighting the activation and giving Toronto audiences a reason to visit.
RESULTS
The TikTok generated 290K organic views, significantly expanding awareness of the Heys pop-up at CF Toronto Eaton Centre. The video also earned 129 saves and 67 shares, extending its reach beyond the initial audience and helping position the activation as a must-visit Toronto experience.
290,000
Views
522
Likes
PREVIEW COVERAGE
ARMANI BEAUTY
Building Buzz for Armani Beauty’s Toronto Pop-Up
A short-form TikTok created to drive awareness and visits for Armani Beauty’s Dolci Blush pop-up in Toronto, showcasing the experience and encouraging local beauty lovers to check it out.
RESULTS
The TikTok reached 35.2K viewers and generated an impressive 2.6K shares, demonstrating strong interest in the activation and encouraging discovery among Toronto audiences. The video also earned 989 likes, helping build buzz and drive interest in visiting the limited-time pop-up.
35,200
Viewers
2,600
Shares
ON-SITE COVERAGE
DISNEY TOY STORY 5
Bringing Toy Story 5 to Life in Toronto
A short-form Reel created to showcase the immersive Toy Story 5 special experience, where guests could shrink down to toy size and experience the movie from inside Bonnie’s bedroom.
RESULTS
The Reel generated 98.2K views and 2.4K+ interactions, with 1,213 likes, 1,015 shares, and 197 saves. The high share count demonstrated strong audience interest and helped extend awareness of the experience across Toronto.
The SEO optimized landing page reached over 40,000 organic Google search impressions.
98,200
Views
40,600
Google impressions
1,015
Shares
1,200
Likes
TORONTO EVENTS WEEKEND ROUNDUPS
Helping Torontonians Discover What’s Happening Every Weekend
A recurring short-form content series curating the best pop-ups, experiences, and events happening across Toronto each weekend. Each roundup turns dozens of local events into an easy-to-save and share guide, helping audiences discover what’s happening in the city while giving featured events valuable organic exposure.
RESULTS
One recent weekend roundup generated 75K+ views and reached 49K+ viewers, with 94.9% of views coming from non-followers. The Reel earned 4.4K+ interactions, including 2,131 shares and 1,000 saves, demonstrating the series’ ability to reach new Toronto audiences and inspire event discovery.
75,000
Views
2,131
Shares
1,000
Saves
49,500
Viewers
PACKAGES & PRICING
Simple, transparent pricing.
Pick what works for your budget.
1.1k+ Toronto locals already in. Free, always.
Full Package
Maximum visibility across all three Toronto Popups channels. The complete package for brands that want to drive real attendance and social media exposure.
✅ Dedicated newsletter feature (top spot)
✅ TikTok & Instagram event round up (top spot)
✅ SEO optimized event listing on site
✅ Featured promo on website homepage
✅ Dedicated event preview reel
✅ On-site coverage and highlight reel
Newsletter
Feature
Dedicated sponsored block in our newsletter, reaching over 1400 Toronto locals with a 51% open rate and 23% click-through rate. Subscribers include UGC and influencers looking specifically for brand activations and content creation opportunities.
✅ Dedicated newsletter section
✅ Clear CTA to drive attendance
✅ Your brand copy + imagery
✅ Sent to full subscriber list
Event
Listing
✅ Public event page listing
✅ SEO-optimised for Toronto searches
✅ Shareable direct link
✅ Listed until event date
Event Spotlight Social Package
Build awareness before the event and capture the experience while it’s happening with two dedicated short-form videos, reaching Toronto audiences across Instagram and TikTok.
2 short-form videos total:
✅ Promotional preview Reel/TikTok ahead of the event
✅ On-site event coverage Reel/TikTok
✅ Both cross-posted to Instagram + TikTok
✅ Link in bio on post day
Preview Package
✅ 1 promotional preview Reel/TikTok ahead of the event
✅ Cross-posted to Instagram + TikTok
✅ Link in bio on post day
On-Site Package
✅ 1 on-site Reel/TikTok highlighting the event experience
✅ Cross-posted to Instagram + TikTok
✅ Link in bio on post day
How to promote a pop-up event in Toronto
Getting people through the door of a pop-up or brand activation in Toronto comes down to one thing: reaching people who were already planning to go out. Broad social ads reach everyone; a local events platform reaches the crowd that spends its weekends hunting for new openings, tastings, markets, and one-night-only experiences.
That's the audience Toronto Popups was built around.
Our subscribers signed up specifically to discover pop-ups and activations across the city, which is why our newsletter is opened by more than half our list — over twice the industry average. When a brand features an event with us, it lands in front of people actively deciding what to do that week, appears in Google results for Toronto event searches, and gets shared by the local creators who follow us.
Whether you're a global brand running an experiential activation, an agency booking a client launch, or a local business hosting your first pop-up shop, the playbook is the same: get listed where Torontonians already look, give them a clear reason to come, and make the event easy to share. We handle all three.
Ready to fill your event? Email danielle@topopups.com or pick a package above.
FAQs
How much does it cost to advertise with Toronto Popups?
Packages start at $300 for an SEO event listing and go up to $1400+ for the Full Package across newsletter, Instagram, TikTok, and our website. Custom campaigns are available.
Who is the Toronto Popups audience?
1.4K+ newsletter subscribers and 16K+ social followers, all Toronto and GTA locals who actively look for pop-ups, brand activations, and events to attend. Plus, hundreds of thousands of Google search impressions from locals and tourists looking for things to do in Toronto.
How far in advance should I book?
Ideally 2–3 weeks before your event so we can time the newsletter feature and social posts for maximum attendance. Shorter timelines are sometimes possible — just ask.
Do you provide performance results?
Yes. Every campaign includes a recap with opens, clicks, and social reach so you can see exactly what your placement delivered.
Can you cover our event in person?
On-site coverage and recap content can be added to any package. Email us with your event date and we'll confirm availability.