Submit Your Toronto Pop-Up or Brand Activation Event
Reach hyper-engaged Toronto audiences with your next brand activation or pop-up event. Toronto Popups is a growing newsletter and event platform dedicated to showcasing the city’s best experiential marketing campaigns.
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Why Partner with Toronto Popups
Toronto Popups connects brands with a highly targeted audience of content creators, event-goers, and pop-up enthusiasts actively seeking new experiences. Our platform ensures your event is seen by the people most likely to attend, engage, and share your activation online.
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55% average open rate – far above industry standard for newsletters
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23% average click-through rate – showing high engagement
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Rapidly growing, hyper-local audience focused on brand activations and experiential marketing
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Advertising Opportunities
Toronto Popups offers exclusive advertising options to maximize visibility for your brand activations:
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Highlighted Newsletter Spot
Feature your event in a highlighted slot in our weekly newsletter. This placement ensures your brand stands out and is front-of-mind for our engaged subscribers.
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Dedicated section in the newsletter
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Clear call-to-action to drive attendance or engagement
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Option to lock in founding-member rates for recurring promotions
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Event Published on Toronto Popups Event Page
Your pop-up or activation will also be published on our public event page, giving it additional visibility:
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SEO-friendly listing to attract organic traffic from Toronto event searches
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Shareable link for social media and marketing campaigns
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Enhanced reach to local audiences actively seeking events
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Why Brands Love Toronto Popups
We’ve helped brands big and small showcase their pop-ups and activations in Toronto, reaching audiences who are ready to engage, attend, and share. Our focus on hyper-local, niche marketing ensures that every campaign gets maximum ROI.
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Get Started
Promote your next brand activation or experiential marketing event with Toronto Popups today. Contact us to:
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Secure a highlighted newsletter spot
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Publish your event on our event page
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Reach Toronto’s most engaged pop-up community
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Contact: danielle@topopups.com or use the form below!
Event Information
More Information
Q: What’s the best way to market an experience?
A: The best way to market an experience is through experiential marketing strategies that reach a hyper-niche audience passionate about free popups, brand activations, and unique local events. These audiences actively seek out new experiences and love sharing them on social media, helping your brand gain organic exposure and boost engagement.
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Q: How do you promote experiential brand events effectively?
A: To promote experiential brand events successfully, focus on communities that crave free events, popups, and interactive experiences. By targeting the right audience, your event promotion strategy can create social buzz, increase attendance, and drive brand awareness. Incorporating user-generated content and social sharing amplifies your marketing reach even further.
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Q: What channels work best for promoting brand activations?
A: Social media platforms like TikTok, Instagram, and Facebook, combined with email newsletters, event listing websites, and influencer partnerships, are highly effective. Engaging hyper-niche audiences ensures your brand activation reaches people most likely to attend and share.
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Q: How can I make my event shareable online?
A: Create Instagrammable moments, interactive installations, and unique experiences that encourage attendees to capture and share content. Use hashtags, photo opportunities, and social prompts to maximize user-generated content and viral potential.
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Q: Should I target influencers or general audiences for experiential marketing?
A: Both! Target micro-influencers who align with your niche for authentic promotion, but also focus on engaged general audiences who love sharing events online. Combining these approaches increases reach, credibility, and attendance.
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Q: How do I measure the success of an experiential marketing campaign?
A: Track metrics like attendance, social media engagement, user-generated content, hashtag use, and newsletter sign-ups. These indicators show how well your event resonated with your audience and help refine future event promotion strategies.
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Q: How can small businesses leverage experiential marketing on a budget?
A: Focus on local communities, free event listings, social media promotions, and partnerships with niche influencers. Small, shareable experiences can create high engagement without large advertising costs, giving small brands a big impact.