100,000+
Monthly Google impressions
720,000+
Monthly Instagram views
51%
Newsletter open rate
97%
Canadian-based audience
Based in Toronto, I create content that helps brands connect with local audiences through Instagram, TikTok and Toronto Popups. From PR mailers and product launches to experiential marketing campaigns and grand openings, I create authentic content that introduces brands to people actively looking for new experiences across Toronto and the GTA.
Some of the brands I've worked with include Disney, MAC Cosmetics, L'Oreal, and Jo Malone.
Looking for a Toronto influencer or content creator to help promote your next event, pop-up, product launch, or brand activation?
I'm the creator behind Toronto Popups, a growing local media platform dedicated to helping people discover the best free events, experiences, and limited-time activations happening across Toronto and the GTA. Through engaging social media content, SEO-optimized website features, and a highly engaged newsletter audience, I help brands reach local consumers who are actively looking for things to do in Toronto.
Whether you're launching a new product, opening a store, hosting a pop-up, or creating an experiential campaign, I create authentic content that helps generate awareness before, during, and after your event.
Unlike traditional influencers who rely solely on social media, Toronto Popups gives your campaign exposure across multiple channels.
Your campaign can include:
✔ Instagram Reels ✔ TikTok videos ✔ Instagram Stories
✔ SEO-optimized website feature ✔ Event listing
✔ Newsletter sponsorship ✔ Photography
✔ Short-form video content ✔ Event recap coverage
This multi-channel approach helps brands reach audiences where they're already discovering events and experiences.
Partners
Three Ways to Work with Me
Event coverage
Invite me to your launch, activation or pop-up and I'll create on-site content (reels, TikToks, stories) that captures the experience and tells my audience why to go. Coverage can run before, during and after your event.
PR & product features
Send PR and, when it's a fit for my audience, I feature it in unboxings, reviews and round-ups across Instagram, TikTok and the Toronto Popups newsletter. Toronto-available products get priority.
UGC content creation
Need content for your own channels and ads? I create UGC-style videos and photos (product demos, testimonials, event recaps) delivered rights-ready for your brand to post and run as paid.
Why Brands Work with Me
I show up. I attend events across Toronto every week — your invite isn't going into a pile. If I confirm, I'm there, and coverage follows.
Two audiences in one.
Content goes to my personal following and can be amplified through Toronto Popups — the city's platform for pop-ups and activations — including the newsletter Toronto's event-goers actually open (51% open rate).
Content you can reuse.
Everything I shoot at your event can be licensed for your own channels. One invite, coverage plus a content library.
Local, niche, engaged.
No inflated global following. A concentrated Toronto audience that saves, shares and shows up.
Recent Work
More Than an Influencer
Most creators stop at Instagram.
Toronto Popups combines:
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Instagram
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TikTok
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A Google-ranking website
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An engaged newsletter
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Evergreen SEO content
Your campaign continues reaching people long after the event ends through Google Search and evergreen website content.
Content That Keeps Working
In addition to social media coverage, the content I create can be licensed for your own marketing channels, giving your team a library of authentic assets for future campaigns.
A Highly Targeted Toronto Audience
Everything I create is built around one niche: helping Torontonians discover the city's newest experiences.
Your brand reaches an audience that's already looking for events, products and places to visit.
Looking for Toronto Influencers?
If you're building a PR list or influencer guest list for a Toronto launch, bigger isn't always better.
Local creators with concentrated Toronto audiences often drive stronger results than national creators whose followers can't attend your event.
As the creator behind Toronto Popups, I attend launches, media previews, experiential campaigns and pop-ups across Toronto every week.
When I share an event, it reaches people planning their weekend.
When I feature a product, it reaches people shopping locally.
When I create UGC, brands receive authentic content they can continue using long after the campaign ends.
Whether you're looking for:
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a Toronto influencer
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a Toronto content creator
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a Toronto UGC creator
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event coverage
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product launch promotion
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PR partnerships
I'd love to hear about your campaign.
Frequently asked questions
How do I add you to our PR list?
Email danielle@topopups.com with the subject "PR list" and I'll reply with my mailing address and content preferences.
Do you guarantee posts for gifted PR or event invites?
Gifted PR and invites are welcome, and I feature what genuinely fits my audience. Guaranteed deliverables, timing and usage rights are available as paid packages starting at $150.
What's your audience like?
15,000+ followers and subscribers across Instagram, TikTok and the Toronto Popups newsletter — essentially all Toronto and GTA locals who actively look for events, pop-ups and new products in the city.
Do you create UGC for brand channels?
Yes — rights-ready videos and photo sets from $175 per asset, with bundle pricing. This content is made for your channels and ads, no posting on mine required.
How much notice do you need for an event?
1–2 weeks is ideal so coverage can be planned and, if booked, amplified through Toronto Popups. Last-minute invites are sometimes possible.
Can coverage also run on Toronto Popups?
Yes — that's the unique advantage. Personal coverage can be amplified through the Toronto Popups newsletter, website and social channels. See the advertise page for platform packages, or bundle both.
Let's get your brand in front of Toronto.
Sending PR, planning a launch, or building your event guest list? Email me and I'll get back to you within one business day.