MEDIA KIT & RATE CARD
Reach Toronto's pop-up crowd.
Toronto Popups is the city's go-to platform for brand activations, pop-up shops, and experiential marketing events — connecting brands with the local audience most likely to show up, engage, and share.
1.1k+ Toronto locals already in. Free, always.
BY THE NUMBERS
An audience that pays attention.
Our subscribers and followers are actively looking for their next Toronto experience — and sharing what they find.
51%
Newsletter open rate
23%
Newsletter click-through rate
80k
Google impressions in the last 3 months
1.1k+ Toronto locals already in. Free, always.
BY THE NUMBERS
Who reads Toronto Popups?
1.1k+ Toronto locals who signed up specifically to find brand activations, pop-ups, and free experiences - plus 14,000 social media followers and tens of thousands of monthly impressions across Google and AI.
📸
Content creators
Local influencers and UGC creators who attend events and share them with their own audiences - extending your reach beyond our platform.
🗓️
Experience seekers
Toronto residents who actively seek out pop-ups and brand activations every weekend. They're not stumbling on your event - they're looking for it.
📍
Hyper-local & niche
100% Toronto-focused. No lifestyle audience dilution - every subscriber is in or near the city and ready to attend.
1.1k+ Toronto locals already in. Free, always.
OUR PARTNERS
Brands that work with us.
From global brands to local BIAs, we've helped Toronto's most exciting activations reach the right audience.
PACKAGES & PRICING
Simple, transparent pricing.
Pick what works for your budget.
1.1k+ Toronto locals already in. Free, always.
Full Package
Maximum visibility across all three Toronto Popups channels. The complete package for brands that want to drive real attendance and social media exposure.
✅ Dedicated newsletter feature (top spot)
✅ Instagram feed post + story
✅ TikTok feature post
✅ SEO event listing on site
✅ Featured promo on website homepage
Newsletter
Feature
Maximum visibility across all three Toronto Popups channels. The complete package for brands that want to drive real attendance and social media exposure.
✅ Dedicated newsletter section
✅ Clear CTA to drive attendance
✅ Your brand copy + imagery
✅ Sent to full subscriber list
Event
Listing
✅ Public event page listing
✅ SEO-optimised for Toronto searches
✅ Shareable direct link
✅ Listed until event date
TikTok + Instagram
Feature
✅ Instagram feed post + story
✅ TikTok feature post
✅ Event details + location tag
✅ Link in bio on post day